Eloise Hanson

Picture of Eloise Hanson
Eloise joined IHM in September 2019 as reporter for Boutique Hotel News and was promoted to editor - hospitality in July 2023, overseeing BHN and its sister website Serviced Apartment News. She broadly covers the global boutique, lifestyle and luxury hotel industry, as well as serviced apartments, aparthotels and extended stay. As a multimedia journalist, Eloise contributes to daily news articles, a weekly e-newsletter and monthly features, in addition to each brand’s podcast and webinar series. Contact: eloise@internationalhospitality.media
Accor’s strategy for growing the Handwritten Collection

Accor’s strategy for growing the Handwritten Collection

Reading Time: < 1 minuteBHN speaks to Philippe Bijaoui, chief development officer, Europe and North Africa for Accor’s premium, midscale and economy division, about the key investment criteria shaping Handwritten hotels, the biggest opportunities for the brand, and how Accor is navigating growth amid rising costs and increased competition. Filmed at Hotel Maison Hamelin Paris.