Reading Time: < 1 minuteDavid Taylor looks at the importance of a clearly defined social media strategy.

Reading Time: < 1 minuteA five-step guide to developing a boutique hotel concept that is unique, protectable and profitable.

Reading Time: < 1 minuteMichelle Hawkins looks at how hoteliers can make an emotional connection with guests – without spending a fortune.

Reading Time: < 1 minuteAmsterdam is now firmly on the boutique hotel map, says Hilary Lancaster, who casts her design eye over some of the city’s best properties.

Reading Time: < 1 minuteEvery boutique hotel owner needs to ask who is their core customer and what is more important to them – a unique experience or the

Reading Time: < 1 minuteAnne Blackburn looks at how innovative approaches to guest experience training reaps long term benefits.

Reading Time: < 1 minuteAngela Dingle, creative director of Hughan Design, looks at some key principles for successful boutique hotel design.

Reading Time: < 1 minuteCheryl Hawksworth of IdeaS looks at the challenges a hotel revenue manager faces in today’s market.

Reading Time: < 1 minuteElizabeth Marsh examines what a hotel’s use of flowers can say about the property and its operators.

Reading Time: < 1 minuteBoutique Hotel News caught up with cycling legend George Hincapie. The 17-time Tour de France rider and his brother Rich are opening a boutique hotel