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UAE: The Lux Collective (Lux) and QUBE Development (QUBE) have partnered to debut the LUX* branded residences in the Middle East.
Lux and QUBE claim the project, which will be the first LUX* branded residences in the Middle East, will “redefine” luxury living in Dubai. It is set to be completed in 2028.
CEO of QUBE Development, Egor Molchanov, said: “Our collaboration with The Lux Collective is rooted in a shared commitment to purposeful disruption. We are drawn to partners who think beyond the conventional, and The Lux Collective team brings a perspective that aligns with how we see the future of luxurious residential living.”
Oliver Shavy, CEO of The Lux Collective, said: “In line with our progressive global growth strategy and focus on the Middle East region, this collaboration with QUBE Development marks a meaningful expansion for our luxury flagship brand LUX in Dubai. QUBE is a respected developer with a clear passion for premium projects and regional growth. We are excited to partner with a team that shares our values and commitment to sustainability and excellence.”
Dubai recorded 5,582 branded residence sales in H1 2024. In the same period, Dubai also recorded a transaction value of AED 28.8 billion, accounting for 7.2 per cent of all property transactions by volume and 12.6 per cent by value.
Highlights:
• The Lux Collective and QUBE Development have partnered to launch the first LUX* branded residence in the Middle East, set to open in Dubai in 2028.
• The project aims to “redefine” luxury living in Dubai.
• In H1 2024, Dubai recorded 5,592 branded residence sales worth AED 28.8 billion.
