Australia: Lifestyle brand Ace Hotel has partnered with developer Golden Age Group to launch its first property in Surry Hills in 2021.
Located at 49-53 Wentworth Avenue, the newly built $350 million hotel will be close to Chinatown and Central.
Golden Age will deliver 264 bedrooms across 18 storeys, which will also include a bar and restaurants, conference facilities, and a rooftop bar and restaurant designed by Bates Smart.
The property was bought from Sydney developer, Michael Teplitsky, nearly two years ago.
“We’re excited to be bringing the first Ace Hotel to Australia and the brand’s fresh approach to the hotel industry is one that has been missing from the local hotel market,” said Jeff Xu, founder of Golden Age.
“Traditional five-star hotels are finding it hard to compete with lifestyle-driven hotels which place a greater emphasis on experience, culture and art. Cities abroad have been faster to adopt this new trend but Australia is still a young market, and there’s a demand for it,” he added.
Kelly Sawdon, partner at Ace Hotel Group, commented: “Opening an Ace Hotel in Sydney, and on our fourth continent, is a project that aligns with our Pacific roots and love of food, art, architecture, design, and cultural creatives.”
Established in the US in 1999, Ace Hotel has around seven hotels in cities such as New York, Los Angeles, Portland, and London. There are plans to open another in Kyoto, Japan.