Apex spearheads #WarmerWelcome

UK: Family-run hotel chain, Apex Hotels, has introduced a new brand ambassador who is helping to spearhead a new guest wellbeing campaign

Apex Hotels has introduced a new brand ambassador who is helping to lead its new guest wellbeing campaign.

Wellbeing expert, Celynn Morin, is working with the group to roll out its #WarmerWelcome programme. The scheme launched at Apex City of Bath Hotel this week.

#WarmerWelcome will be rolled out across the portfolio’s remaining nine properties across the UK over the coming weeks. The scheme has introduced new in-room guide books detailing how to keep a healthy routine introduced.

Apex will also add to its line of in-room luxury Elemis toiletries with a relaxing pillow spray to help aid sleep. Apex City of Bath is also introducing an exclusive range of three #WarmerWelcome hot drinks to help guests relax, as well as healthy in-room ‘SMART snacks’.

Angela Vickers, Chief Executive Officer, Apex Hotels Limited said: “We’re delighted to be working with Celynn to ensure that our guests feel looked after on every level. She’s an expert in her field, so with her guidance, we’ll be able provide small touches, in our rooms and beyond, in response to customer feedback, which shows that personal health and wellbeing is very important to our guests.”

Celynn Morin, Apex Hotels ambassador and wellbeing expert, said: “I’m delighted to be working with Apex Hotels to really make a difference to guests’ wellbeing. I travel a lot, for both work and pleasure, and I know that staying healthy and well on the road means different things to different people. That’s why we’ve focused on helping guests to help themselves get the most out of their minds and bodies whether they’re looking to relax, rejuvenate or focus.”

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