Hilton to open boutique hotel in Shoreditch

UK: The Curio Collection by Hilton is set to welcome a new hotel to one of London’s trendiest neighbourhoods, with the Hart Shoreditch opening in February.

The hotel hopes to blend the area’s vibrant heritage and artistic background, while still maintaining its appeal for the modern traveller.

The building was once a centre for craftsmanship, once occupied by the Harts, a family of cabinetmakers in the 1800s. Fabled Studio, a London based design firm, has attempted to bring this industrial past into the design, which centres around a wrought iron and copper staircase, and lights meant to look like cabinetmakers boxes.

“We are incredibly excited for the opening of Hart Shoreditch in February,” said Hart general manager Lina Zakzeckyte. “We’re thrilled to be able to bring something new to the area, offering guests a place to stay that is unique and design-led, yet laid back and comfortable.”

This will be the Curio Collection’s first property in East London, and the fourth to open in the city overall. The hotel features an all-day bar, new restaurant BARBOUN, three meeting spaces, a fitness centre, and a nightclub/events space, allowing the venue to provide a variety of services to both visitors and for neighbourhood residents.

“We also want the hotel to become an integral part of Shoreditch,” said Zakzeckyte. “A community hub for those who live, work and play in the area.”

The Curio brand’s last opening in December brought luxury hospitality to the small town of Franklin, Tennessee, after news of another Curio opening in San Diego in September. The brand’s recent expansion may be a sign of Hilton’s increased interest in the boutique luxury market.

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