Hotel Indigo opens Leicester Square property

UK: IHG has announced the opening of its newest London hotel, Hotel Indigo London – 1 Leicester Square.

The 95-room hotel features “theatrical touches inspired by the neighbourhood’s history and heritage”. Each of the three distinct bedroom designs represent different stages of putting on a theatrical production and have been designed by award-winning architects Michaelis Boyd.

Scriptwriter Rooms “channel a playwright’s study: an inspiring and poetic space. Robust materials create a personal and intimate atmosphere with drafts of scripts framed as artwork”. Backstage Rooms “reference stars’ dressing rooms in their design and are complete with the technical fittings of a stage: spotlights, ropes and illuminated, flamboyant dressing room mirrors”. Auditorium Rooms “capture the exclusive experience of a private theatre box. At the bottom of the bespoke banquette in each room, gold plate numbers reference auditorium seating and luxe polished plaster is reminiscent of the historic patina of a theatre”.

Tom Rowntree, vice president of brand management – luxury and boutique brands, IHG, Europe said: “Whether you are after a night out at the theatre, great restaurants and bars or just want to explore nearby Chinatown, our adventurous guests really will be in the thick of it when they stay at Hotel Indigo London – 1 Leicester Square. We are delighted to open this hotel in such an exciting location and hope our Hotel Indigo guests enjoy exploring all the hidden gems the area has to offer.”

Asif Aziz, founder and CEO of owner Criterion Capital, said: “I have a passion for London’s West End and have had the privilege to invest in and curate some of the city’s most iconic landmark buildings. The creation of Hotel Indigo at One Leicester Square represents the beginning of a journey to bring some dynamic hospitality concepts to the capital.”

Hotel Indigo is a sponsor of the 2018 Boutique and Lifestyle Hotel Summit which takes place on May 21 and 22 in London.

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