Hoteliers weave family history in to London boutique hotel

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UK: New Road Hotel, an 80-room hotel in London’s Whitechapel, will open its doors in October.

New Road Hotel is being developed by owners Monsur, Masrur, and Moksud Malik. The brothers decided to build the property on the site of a former textile factory, known as Service House, where their father once worked.

Since its closure in 2000, the building has remained empty, until 2011 when the family decided to convert it into a hotel. Following a multi-million-pound investment, New Road Hotel will open in October. The hotel’s interior design and open plan architecture reflects both its heritage and location within London’s East End, where the garment trade boomed in the 1960s. It will feature exposed brickwork, open lobby spaces and views of London’s skyline.
 
New Road Hotel will offer “a clever combination of compact yet practical rooms and communal open spaces where guests are encouraged to work and socialise”.

Guest rooms will feature black-out blinds and Fine Bedding Company sheets, while loft rooms will offer hot tubs “for evenings overlooking all the sights of London from this prime location”.
 
Marco Pierre White’s Mr White’s English Chophouse will provide the F&B offering, along with the Cereal Grind breakfast bar in the lobby.

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