Hyatt announces plans for debut in Sweden

Sweden: Hyatt Hotels Corporation has entered into a franchise agreement with First Hotel Reisen AB to open the first Hyatt property in the country.

The 144-room Hotell Reisen will be available on Hyatt’s booking systems as of 1 December 2020, with plans to join The Unbound Collection following a refurbishment in Q1 2021. It will mark Hyatt’s first hotel under the independent collection in Scandinavia.

Hotell Reisen is located in Stockholm’s old town on the waterfront. The building was originally a coffee house run by Frederik Reiss in the 1750s, whose daughter began to rent rooms in the early 19th Century. Ever since, it has been in use as a hotel.

“We are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden,” said Anders Moe, CEO of Host AB which owns First Hotel Reisen AB. “In creating a destination that locals and guests from afar will treasure, Hotell Reisen will honour the history of the building and the city. The combination of our expertise in Sweden’s hospitality market and Hyatt’s international reputation will allow for our vision to come to life.”

In the Nordics, the hotel will join the planned Grand Hansa Hotel in Helsinki and Hyatt Centric Reykjavík. These two properties are scheduled to open in 2022, and the full trio represent a strategic cornerstone in Hyatt’s expansion plans for Northern Europe.

“At Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and Stockholm has been a priority market for some time,” said Peter Norman, senior vice president of development Europe, Hyatt. “While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt. This brand has seen great momentum across the region, as each property celebrates their destination’s distinct culture and atmosphere, and we look forward to expanding the brand’s footprint in the Nordics.”

Hotell Reisen will join eight European hotels under The Unbound Collection by Hyatt brand, including Great Scotland Yard Hotel in the UK, Hôtel du Louvre, Hôtel Martinez and Hôtel du Palais Biarritz all in France, Párisi Udvar Hotel Budapest in Hungary, Hotel SOFIA Barcelona and Byblos Hotel both in Spain, and the Grand Hansa Hotel in Finland.

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