Kimpton to make UK debut with rebrand of Russell Square property

UK: IHG will debut its Kimpton brand in the UK with the opening of Kimpton Fitzroy London in late October 2018.

Kimpton Fitzroy London will open in London’s Bloomsbury neighbourhood in the former Hotel Russell, which originally opened in Russell Square in 1898. The hotel will be named after the original architect of the hotel, Charles Fitzroy Doll. The hotel also further echoes the name with Fitz’s bar, the hotel’s cocktail bar.

Earlier this year IHG and Covivio entered an agreement to rebrand and operate 12 hotels (and one pipeline hotel) currently operating under the Principal and De Vere brands. The Principal London is the first of these hotels to be rebranded as Kimpton Fitzroy London. Next year will see a continuation of the brand’s momentum with additional Kimpton hotel openings in Edinburgh, Glasgow and Manchester.

Kimpton first opened in Europe last year with the opening of Kimpton De Witt in Amsterdam. Further signings in Tokyo and Paris are both set to open in 2020, with Kimpton Frankfurt due to open in 2023. In the next few months Kimpton Da An Hotel in Taipei will also open its doors.

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