Worldwide: Millennium Hotels and Resorts has launched M Social Decentraland, located near Genesis Plaza within the digital landscape.
The lifestyle hotel, modelled on the M Social brand, allows guests to socialise in virtual reality.
Guests who enter M Social Decentraland can interact with an avatar which welcomes visitors in the lobby. The avatar guide each guest throughout the hotel, and those who reach the top will be entered into a prize draw to win real real world hotel experiences.
Millennium plans to enter discussions on future collaborations within the metaverse. Future integrations with the hotel include linkage to the M Social website and special events.
“The hospitality landscape is rapidly evolving. We are embracing different technologies to engage customers and enhance guest experiences,” said Saurabh Prakash, group SVP of commercial for Millennium Hotels and Resorts. “The metaverse is one such avenue that presents a myriad of opportunities for us to create unique social connections with our guests. M Social Decentraland will enable us to reach out to new and existing customers in both the physical and virtual world with online connection to offline engagement.”
Kwek Leng Beng, executive chairman of Millennium & Copthorne Hotels Limited, added: “M Social is about being different, being one of a kind. As we look towards the future, we need to look past the traditional model of hospitality and engage our guests through new immersive experiences. We hope to redefine hospitality through M Social Decentraland by creating online adventures that integrate with real life events.”
Millennium Hotels and Resorts is a brand of Millennium & Copthorne Hotels Limited, a global hotel company which owns, manages and operates over 145 hotels across some 80 locations.
The M Social brand was launched in Singapore in 2016. M Social Decentraland marks the first virtual location together with other physical outposts in Paris, New York, Singapore and Auckland.
George Sell, editor-in-chief at IHM, hosted the webinar: The role of the metaverse in hospitality and real estate. Watch the replay here.
