Pop-up cheese hotel to open in London

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UK: The world’s first cheese hotel, run by Café Rouge, is opening in Camden on 29 January 2020 for one week only.

The Cheese Suite London, in collaboration with Cuckooz Homes, includes cheese-themed wallpapers and bedding, giant cheese installations, cookbooks, and cheese board games.

The minibar is also stocked with cheese and crackers, and a cheese hotline delivery service is available for additional servings.

The suite has been created by Café Rouge to celebrate its new ‘cheesy menu’, and stays are limited to one night.

Guests must enter a prize draw to be in for a chance of winning a stay at the hotel. Included in the prize is a £50 gift card to cover a meal for two at Café Rouge.

Although staying at the hotel is free, guests are encouraged to donate to the restaurant’s charity, the Prince’s Trust.

Jacqueline Fletcher, head of marketing at Café Rouge, said: “We always want to cater to the appetite of our customers and we know that there’s a real hunger for cheese-based dishes after serving over 20,000 cheese afternoon teas since launching in 2018. So, we wanted to give the nation somewhere new and exciting to be totally immersed in one of their favourite foods in none other than a cheese-themed hotel suite, while also trying some of our winter dishes from the comfort of the sofa.”

To register interest in staying at The Cheese Suite, visit the Café Rouge website here.

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