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Netherlands: SIR Hotels has opened its third property, Sir Adam, located in the first eight floors of the A’DAM Toren building.
Netherlands: SIR Hotels has opened its third property, Sir Adam, located in the first eight floors of the A’DAM Toren building.
The tower is home to companies including Gibson, MassiveMusic, Sony, and several other organisations in the music industry.
“We have some of Europe’s greatest music talents as our neighbours, so it made sense to create a space to not only complement but also nurture that energy,” said SIR founder and owner Liran Wizman. “SIR is all about delivering the quality and service that every modern traveller expects, while connecting them to the zeitgeist of the neighbourhood.”
Overlooking the City IJ-river and the city centre of Amsterdam, the hotel features 108 rooms, diverse food and beverage outlets, and multi-dimensional meeting and event spaces. The “colourful industrial-chic interiors” are designed by award-New York-based design studio ICRAVE.
“It was a pleasure to collaborate with a bevy of local emerging artists on the commissioned pieces in the hotel,” said Jesse MacDougall, director of strategy and brand development at ICRAVE. “Most notably, the dynamic duo of Telmo & Miel did a fantastic job on the double-height mural featuring an androgynous cyborg, and Floor Bijkersma created two lenticular compositions on the bar and reception desk that deal with the fleeting and tenuous conditions of fame.”
SIR launched in Amsterdam in 2013 with Sir Albert in the De Pijp neighbourhood. Sir Savigny, in Berlin, followed in late 2016. Sir Adam is the second SIR hotel in Amsterdam and the third in the collection. Two additional locations are set to open in 2017, including Sir Nikolai in Hamburg in the spring Sir Joan in Ibiza this summer. SIR hotels are managed by the privately owned group Europe Hotels Private Collection.
siradamhotel.com
