Sonder signs management of The Merchant in NYC

Sonder The Merchant

US: Tech-enabled hospitality company Sonder has partnered with Kalimian Equities to manage  the newly constructed hotel The Merchant, located in New York City.

Located on the corner of Orchard and Allen streets in New York City, The Merchant is scheduled to open in autumn 2023. It will feature 98 keys, a rooftop terrace, several dining venues and a fitness centre.

Guests will have access to Sonder’s app which supports contactless check-in and interacting with guest services.

Brooks Crowley, Sonder’s director of real estate in New York, said: “We are delighted to partner with the team at Kalimian Equities to bring Sonder’s transformative hospitality offering to this impressive property and to the Lower East Side neighbourhood. The Merchant is a world-class building that exemplifies the category-defining experience Sonder seeks to create as we grow in New York City.”

Jenna Jacobson, regional director of real estate at Sonder, added: “We are thrilled to expand our spectacular portfolio of properties in New York City including Henri on 24, Chambers, The William, The Nash, One Platt, and The Dutch. Each Sonder provides a distinct experience for guests with unique design, digital service, and thoughtful amenities, all in the best locations.”

Morry Kalimian, principal at Kalimian Equities, said: “We’re excited to partner with Sonder to open the doors to The Merchant, a beautiful new property that’s perfectly placed in the heart of the Lower East Side, integrating an urban feel with modern amenities for a welcoming and comfortable. The synergy between Sonder’s digitally enabled guest experience, paired with distinctive design and consistently high-quality spaces, will truly distinguish this property as a revered home base for any visitors to New York City.”

The deal between Sonder and Kalimian Equities was brokered by Aziz Kabbaj of Reshape.

Sonder operates in over 40 markets across 10 countries, and has approximately 18,200 live and contracted units worldwide as of Q1 2023.

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