Accor targets living sector with platform launch

Accor targets living sector with platform launch

Rendering of SO/ Uptown Dubai Residences [Credit: Accor]

Worldwide: Accor has launched Accor One Living, a new platform to support the development and operation of branded residences and mixed-use projects. 

Accor One Living will focus on mixed-use products such as coworking, extended stay hotels, private clubs and more, as well as branded residences. 

The team will be organised regionally and will work with partners to ensure that the design and services of each project will meet the needs of targeted homebuyers. Accor One Living will support the sales and marketing process before ultimately operating the finished product. 

There is dedicated website for prospective homebuyers, and a second website supports the homeowners of branded residences and investment partners with a tool for marketing the rental of private residences and extended stay hotel properties.

Jeff Tisdall, chief business officer at Accor One Living, said: “Accor is carving a new path with the creation of Accor One Living, based on the tremendous success that we’ve earned as a leader in the branded residences and mixed-use category. Our momentum is powered by Accor’s diverse portfolio of compelling brands, a commitment to the success of our partners, and more than two decades of experience, where we have led the industry in creating highly desirable branded residence communities.

“The platform will deliver unmatched value to our investment partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.”

Accor has more than 135 branded residences projects operating or in development, across 22 distinct brands. Looking ahead, Accor One Living expects to open more than 125 new branded residence communities over the next several years, including flagships such as The OWO Residences by Raffles in London, SO/ Uptown Dubai Residences and Raffles Residences Boston Back Bay.

Under the group’s lifestyle division Ennismore, Mama Shelter has just announced its foray into branded residences.

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