Accor to bring Mama Shelter brand to Dubai

UAE: AccorHotels will bring its boutique Mama Shelter hotel brand to Dubai in its first new brand launch in the Gulf since the acquisition of FRHI last year.

According to AccorHotel’s Middle East and Africa CEO Olivier Granet, a new-build 200-room Mama Shelter property will be located in Business Bay along the new Dubai Water Canal. It is expected to open in 2020.

AccorHotels plans to double its Middle East portfolio over the next three years from 25,000 rooms to 50,000 by opening (on average) between 15 and 20 new hotels across the region each year. Granet said the group was signing deals for new hotels at a rate of one every two weeks. “We are trying to go quite fast,” he said.

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