UK: Hyatt’s Andaz brand has unveiled its latest collaboration with (RED) – the AIDS organisation founded by Bono and Bobby Shriver.
Andaz has launched a custom suite at Andaz London Liverpool Street designed by Sir Terence Conran. The (ANDAZ)RED Suite is available to book from June 22, 2018, with a portion of each booking going directly to support (RED)’s fight to end AIDS. Development of the 900 square foot suite (80 square metres) follows a larger renovation of the hotel’s 267 guest rooms in 2017, completed by the team at Conran and Partners.
“Bringing in the local neighbourhood and culture to the guest experience through design and experiences is what the Andaz brand is all about,” said Heather Geisler, vice president, global brands and field marketing for Hyatt. “Launching the (ANDAZ)RED Suite in London not only celebrates our continued collaboration with (RED) but also gives us an opportunity to bring to life the city’s rich art history and storied culture through Sir Terence Conran’s inspired design.”
“We’re thrilled to offer the (ANDAZ)RED Suite-one we see as an experience all its own,” said Andaz London Liverpool Street general manager, Otto Steenbeek. “It’s been an honour working with Sir Terence Conran to create this expertly curated space reflecting the spirit of east London, while giving our guests an opportunity to benefit the lives of others through their travels.”
The Andaz brand launched 11 years ago with Andaz London Liverpool Street. Using the hotel’s largest suite, the design includes custom-made cabinets, bedside and dressing tables, Eames and Karusselli lounge chairs and a replica of the coffee table Sir Terence designed for his own home.
“The Great Eastern Hotel, as this hotel was once known, was my first big hotel project, so it has been a dream for me to be involved with the building once again,” said Sir Terence Conran. “I am proud to have collaborated with the Andaz brand and (RED) on a suite design that will give guests a great deal of pleasure while doing a great deal of good in the world. Through carefully curated and commissioned artwork and photography by local artists, we injected the vibrant and creative vibe of East London into the suite and mixed in contemporary hotel design with a domestic feel.”
