US: Ascend Hotel Collection, boutique brand of Choice Hotels, has announced the addition of 3 hotels to its portfolio.
The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud are notable for being only a short drive away from major urban areas, drawing travellers looking to escape quarantine.
Each property emphasises a different nearby natural attraction site, from the lakefront to the mountainside. Each further delivers a set of high quality, refined amenities for travellers and tourists.
Dianne Taylor, head of brand, Ascend Hotel Collection, Choice Hotels, said: “Research shows that more than two-thirds of consumers miss traveling and can’t wait to hit the road again, and many people will take more trips by car as a result of the COVID-19 pandemic. As the industry’s leading soft brand, Ascend Hotels specializes in making journeys memorable, whether guests are seeking a quick escape or a robust vacation.
In order to keep guests at ease, these new properties will be implementing Choice Hotels’ cleaning programme. The Commitment to Clean programme provides franchisees and employees with a wide variety of tools and new sets of practices to ensure each property stays fully sanitised and safe.
Mark Shalala, senior vice president of development, upscale brands, said: “The addition of these hotels to our Ascend Hotel Collection reaffirms that the road forward is paved with opportunity – both for guests ready to return to travel, and for the hotel owners who are ready to welcome them.”