The Little Nell Hotel Group rebrands to Aspen Hospitality

Aspen Hospitality

Limelight Hotels & Residences Mammoth

USA: Aspen Skiing Company has rebranded its hospitality division, formerly The Little Nell Hotel Group, to Aspen Hospitality.

Three years ago, Aspen Skiing Company (also known as Aspen Snowmass), introduced its hospitality division The Little Nell Hotel Group, which encompassed two hotel brands: The Little Nell and Limelight Hotels. The current portfolio of owned and operated hotels are located in mountain resort communities with plans to expand into urban and resort communities. 

Jim Crown, owner and managing partner of Aspen Skiing Company, said: “Our first property, The Little Nell, has been one of the most celebrated luxury hotels in the country since opening in 1989 and we are actively pursuing opportunities to introduce additional Little Nell properties in the near future.

“Since the opening of Limelight Hotel Aspen more than a decade ago, Limelight Hotels have redefined the concept of elevated casual services and amenities in ski resorts and towns. We are now expanding the Limelight portfolio to also include urban destinations, creating basecamps in the places our guests want to explore. We look forward to continuing to grow the Limelight brand and expanding our offerings to new markets and guests.”

Alinio Azevedo has been promoted to chief executive officer of Aspen Hospitality, from his recent role as managing director and chief operating officer. Azevedo specialises in the development, financing, operation and asset management of the hotels and clubs that make up Aspen Hospitality’s portfolio.

Under his leadership, Aspen Hospitality will pursue opportunities for further expansion. Two properties currently under development include Limelight Hotels & Residences Mammoth (California) opening in late 2024, and Limelight Hotel Boulder (Colorado) opening in early 2025. 

Azevedo said: “Our focus has been on carefully growing our coveted brands into supply-constrained markets where we can make a difference with our experience in connecting our hotels and private clubs to the communities where they operate. The next few years will bring many new opportunities for our guests and team members, and I could not be more thrilled to lead the team on this journey.”

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