Best Western debuts Vib brand in US

US: Best Western has opened its first Vib property in the US, in Springfield, Missouri

The company held a grand opening ceremony at the 92-room Vib Springfield, which has zones for work and play with amenities including USB and power ports, free WiFi in the lobby and guestrooms, a grab-and-go station, a 24/7 sundries shop, local food and coffee, eight gaming stations, a 24/7 fitness centre, a 24/7 electronic tech shop, a fireplace lounge and a social mezzanine.

Vib‘s pipeline now includes properties in markets including Atlanta, Chicago, Dallas, Miami, Los Angeles, San Diego, Staten Island, NY, Pittsburgh and New Orleans.

“Best Western has evolved significantly in recent years, expanding our portfolio from one brand to 11, to deliver the hotel offerings and unique experiences today’s sophisticated travellers and developers expect,” said Ron Pohl, SVP/COO for Best Western Hotels & Resorts. “The introduction of Vib was an integral part of Best Western’s evolution, offering a boutique concept designed for the upscale hotel segment and filling a niche in today’s competitive marketplace.”

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