US: Less than two months after launching its Aiden and Sadie boutique brands, Best Western has opened the first Aiden property, with sadie’s debut to follow shortly.
The first Aiden Hotel has opened in Seoul, South Korea, in the city’s Gangnam-gu neighbourhood. The 151-room boutique hotel has a multifunctional public area, mobile check-in and locally inspired design.
The second Aiden Hotel is set to open in December just north of Paris. The 90-room hotel will have a bar and restaurant, a pool and three meeting rooms. Guestrooms will highlight local designs.
The first three Sadie Hotel properties are coming to Florida, Texas and New York in 2020. A 70-room Sadie hotel in Tampa is slated to open in the spring of 2020. A New York City location will follow, along with a property in Fredericksburg in Texas’ Hill Country, home to more than 45 wineries and vineyards.
“We’re thrilled with the early interest we’ve seen in both Aiden Hotel and Sadie Hotel brands, and are excited to have our first Aiden Hotel open in a key global market like Seoul, just weeks after launching,” said David Kong, president and CEO of Best Western Hotels & Resorts. “As these brands grow, it will become evident how different Aiden Hotel and Sadie Hotel are [from] any other brands, as they intertwine technology with art, bring innovation and colourful, locally inspired design to each location.”