Central London Alliance launches tourism campaign

Central London Alliance

UK: Central London Alliance, a collection of London based organisations, has launched a campaign to stimulate visits to the city.

The campaign, called Love Letters for London, encourages visitors to locate bespoke postboxes which have been installed at various different venues throughout central London. This includes museums, theatres, hotel lobbies and in commercial buildings.

Each postbox provides the opportunity for visitors (and workers) to leave a Love Letter for London – a handwritten memory from their trip, or perhaps a favourite spot to socialise. There are 20 postboxes to find.

Sharing an image on social media of the host venues containing the postboxes, and hash tagging #londonloveaffair, will enter that individual into a competition to win a luxury hotel stay at one of London’s Blue Orchid Hotels.

A playbook to support the campaign is available to those businesses and attractions which want to get involved.

Founding director of Central London Alliance, Tony Matharu, said: “The national London Love Affair campaign continues to encourage a recovery and to stimulate visits to central London, highlighting the reasons for returning to the workplace that are not just about ‘the desk’ – from cultural, hospitality, retail, and other activities enjoyed in lunch breaks or after work and overnight stays neighbouring the city’s world renowned landmarks and entertainment venues.

“I’m pleased that the partners and supporters of the Central London Alliance have come together to join this campaign; encouraging the public to rekindle their love for central London and its unmatched heritage, arts, culture and other offerings. Our wonderful city holds glorious memories for so many people, and we aim to celebrate the rich tapestry of life that London has to offer, and to rekindle and make more memories here.”

Richard Burge, CEO of the London Chamber of Commerce and Industry, said: “Every inch of London holds monumental memories – Love Letters for London brings this sentiment to life as it encourages members of the public to share their love for the city, whilst putting central London back on the map.

“This is an important campaign, not only for London, but also to the UK – as central London is a vital part of both the national and global economy. The Central London Alliance and London Chamber of Commerce and Industry hope that the campaign brings a boost to businesses, helps to protect the unique economic and cultural ecosystem of central London, and helps encourage more visits to central London.”

In addition to the companies already mentioned, partners of the Love Letters for London campaign include: City of London Corporation, Victoria Westminster BID, Northbank BID, Cheapside Business Alliance (BID), Hatton Garden BID, Victoria BID, Aldgate Connect BID, Old Street District, EC BID, Fleet Street Quarter, Whitehall BID, Central District Alliance (BID), Harley Street BID, and Optimiser.

The postboxes will remain in place until 28 February 2023.

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