Debut Hotel Group unveils first Unscripted property in Monterey Bay

US: Début Hotel Group, the collection of lifestyle hotel brands launched by Hampshire Hotels Management, has opened Unscripted Monterey Bay, the first Unscripted hotel.

US: Début Hotel Group, the collection of lifestyle hotel brands launched by Hampshire Hotels Management has opened Unscripted Monterey Bay, the first Unscripted Hotels property.
 
The hotel will feature 196 guestrooms, with ocean views and signature design elements that “focus on creating a better live/work environment for guests”. Signature features include colour therapy, advanced lighting, aromatherapy, therapeutic hybrid coil and memory foam mattresses and sleep-to-wake systems that use light to simulate dawn.
 
Cary Mack, managing principal at Southwest Value Partners, which owns the Unscripted Monterey Bay, said: “We are so pleased to be working with the Début Hotel Group and Hampshire Hotels Management team through their offering of inspired, lifestyle hotel brands. The Unscripted Hotels brand will bring a unique offering to Monterey Bay with an enhanced level of service and out-of-the-box amenities for guests.”

The new brand is part of a larger expansion by Début Hotel Group to bring to market five different tiers of lifestyle brands with a dozen new hotels slated to open in the next year. “Unscripted subscribes to the philosophy that travel should be an adventure, not a routine,” said Eric Danziger, president and CEO, Hampshire Hotels Management. “With the first Unscripted Hotel opening in Monterey Bay, we’re excited to share our vision and introduce the world to a new brand that invites guests to write their own story: your life unscripted, your stay unscripted.”
 
Appealing to the upper-midscale to upscale market, the Unscripted brand was created as “a beautifully designed, accessibly-priced alternative to the largely homogenous products currently available to both consumers and hotel developers”. Contemporary but not trendy, Unscripted focuses on healthful yet lively environments and responsible food choices alongside

www.unscriptedhotels.com

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