UAE: Emaar Hospitality Group has launched Manzil, its fourth hotel operating brand.
Manzil is described as “a modern boutique hotel brand that celebrates authentic Arabesque design aesthetics and culinary flavours”. It joins sister brands The Address Hotels + Resorts, Vida Hotels and Resorts, and Dubai Inn.
Emaar says the brand will be distinguished by “its Arabesque design elements, elegant décor that embodies the region’s cultural identity, and a diversity of culinary choices resonating the flavours of the Arab world”. At the heart of every Manzil hotel will be a courtyard, a traditional Arabic majlis that “creates a haven of comfort and serves as a foyer for networking”, the company adds.
The first property under the new brand will be the 197-room Manzil Downtown Dubai (formerly Al Manzil), located opposite Souk Al Bahar.
Mohamed Alabbar, chairman of Emaar Properties PJSC, said: “Manzil is a dynamic new hotel brand that celebrates the warmth that one associates with Arabian hospitality. It is a perfect fit to Dubai’s culture of welcoming visitors from around the world, offering them all the conveniences of modernity in a traditional ambience that highlights the region’s culture.”
“Supporting the Dubai Tourism Vision 2020, announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE vice president and prime minister, and ruler of Dubai, Emaar is focused on offering highly memorable guest experiences to our visitors, particularly from the region. Manzil will add to the choices we offer, building on our successful track-record of providing unparalleled hospitality options,” he added.
Emaar will begin the roll out of Manzil in Dubai, as well as “key global markets that it is present in”.