Emaar launches Rove lifestyle hotel brand

UAE: Emaar Hospitality Group has announced the launch of its Rove lifestyle hotel brand.

UAE: Emaar Hospitality Group has announced the launch of its Rove lifestyle hotel brand.

A joint venture with Meraas Holding launched to coincide with Dubai’s Tourism Vision 2020 and World Expo 2020, Rove Hotels will open properties in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina.

The first property, Rove Za’abeel, will open later this year.

Emaar says: “Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience. Drawing inspiration from both Dubai’s heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.”

Philippe Zuber, COO of Emaar Hospitality Group, said: “To be set in central destinations and bringing a distinctive new lifestyle inspired value hospitality experience, Rove Hotels will also support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project – Rove Za’abeel – while five other properties will open in the coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina.”

All Rove Hotels will feature contemporary and urban design with Arabesque elements, and will display local art-pieces throughout the public areas. Rooms are spacious at 26 square metres and feature a 42 inch TV screen with media hub. Nearly half the rooms are interconnected, allowing families flexible accommodation options. 

Other features and amenities include an e-Concierge application, self-check-in station, a 24-hour gym, pool and sun deck, and 24-hour self-service laundromat.

www.emaar.com

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