Equinox to open first hotel in June

US: Fitness brand Equinox has launched a promo campaign for its first hotel, which will open in NYC’s Hudson Yards in June.

The property, on Manhattan’s lower west side, is the fitness and lifestyle brand’s first hospitality venture. The company says: “We’re introducing Equinox Hotels as a true culmination of our brand promise that will redefine travel as the world knows it. We have relentlessly and continuously pursued only the unimaginable and next in defining what true experience really means, while bringing luxury to a place where none existed. And we’re redefining luxury once again with our first ever Equinox Hotel.”

“We have created a unique lifestyle and now we have an address that truly realises that lifestyle – in a place that finally matches the scale of our ambitions and the ambition of the very people we built it for … those who want it all. That place is Equinox Hotel, Hudson Yards – in the centre of the new cultural crucible of New York City. This is the complete manifestation of high-performance living. This is a destination where how you move, eat, sleep and live is entirely re-imagined,” it added.

To celebrate the hotel’s launch and the announcement of its opening date, executive chairman Harvey Spevak commissioned fashion photographer Nick Knight’s SHOWstudio and his long-time collaborator Naomi Campbell to direct and star in, respectively, the hotel’s first campaign by RanaVerse.

Knight said: “I’ve been a longtime admirer of Equinox and how they have set up their brand as a lifestyle with immense attention to detail. This is something I can certainly identify with and was proud to be a part of. Hotels are an obvious extension of this brand.”

Be in the know.

Subscribe to our newsletter »