Great Northern Hotel joins Starwood’s Tribute Portfolio

UK: Starwood Hotels & Resorts Worldwide has announced that the Great Northern Hotel in London is the first European property in its Tribute Portfolio.

UK: Starwood Hotels & Resorts Worldwide has announced that the Great Northern Hotel in London is the first European property in its Tribute Portfolio.

Launched in April as Starwood’s 10th brand, Tribute Portfolio is a collection of “outstanding independent hotels and resorts”.

The Great Northern Hotel, in London’s King’s Cross, is one of the more high profile boutique hotel opening sin the capital over recent years.

Jeremy Robson, owner of the Great Northern Hotel, said: “Since our launch in 2013, the Great Northern Hotel has become one of London’s finest boutique hotels. The restoration of the property was a dream of mine for many years, and together with my excellent team, I am incredibly proud to have created something of real value: a London landmark serving both visitors and Londoners alike. Today, our award-winning hotel joins Tribute Portfolio and the prestigious Starwood collection. We are looking forward to building on our success with this powerful brand whilst maintaining everything that makes the Great Northern Hotel a unique and much-loved property.”

“We are delighted to welcome the Great Northern Hotel as the first Tribute Portfolio property in Europe,” said Dave Marr, global brand leader for Tribute Portfolio and Sheraton Hotels & Resorts. “The hotel has been designed with such meticulous attention to detail, and we’re excited to partner alongside Mr. Jeremy Robson as he continues to bring his independent vision to life.”

Starwood aims to grow the Tribute brand to 100 hotels by 2020, with locations in high-demand destinations and markets where its SPG loyalty programme members travel.

www.tributeportfolio.com
www.gnhotellondon.com

Be in the know.

Subscribe to our newsletter »