Hilton’s Curio brand to enter German and Turkish markets

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US: Hilton Worldwide has reached agreements to add its first European hotels under the Curio – A Collection by Hilton brand.

US: Hilton Worldwide has reached agreements to add its first European hotels under the Curio – A Collection by Hilton brand.

The Reichshof Hamburg and Rumeli Han Istanbul are both currently undergoing major renovation and restoration, and are due to open in 2015 and 2017 respectively.

Patrick Fitzgibbon, senior vice president, Europe and Africa, Hilton Worldwide said: “Europe offers a prime growth opportunity for Curio owing to its concentration of quality independent hotels. Reichshof Hamburg and Rumeli Han Istanbul are iconic properties which, by joining Curio – A Collection by Hilton, will maintain their unique characters, underpinned by Hilton’s commercial engine and global reputation.”

Reichshof Hamburg is owned and operated by RH Operations GmbH & Co. KG, a wholly owned subsidiary of Cologne based Event Hotels. Built in 1910, the hotel features an art deco façade and a panelled restaurant, installed in the 1920s and taking inspiration from by Hamburg’s rich maritime history. It is currently undergoing a €30 million renovation programme.

Rumeli Han Istanbul is owned and managed by Tarı̇hı̇ Rumelı̇ Han Turı̇zm Ve İnşaat San.Tı̇c. A.Ş. and is located in the Beyoğlu district. The 19th century building is a short walk from Taksim Square and Galata Tower. 

Dianna Vaughan, global head, Curio – A Collection by Hilton, said: “Curio was created in response to demand from owners of hotels which have their own distinct identity, but who want to benefit from Hilton’s distribution advantages and international customer base, including more than 44 million Hilton HHonors members worldwide. Since launching Curio less than a year ago, the reception from owners and guests has been incredible, and our maiden hotels in Europe join five hotels currently trading and more than 20 in the pipeline or with signed letters of intent across the world.”

curiocollection3.hilton.com

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