EU: Hyatt has entered into an exclusive collaboration with German hospitality business Lindner Hotels AG to bring more than 30 properties into the Hyatt brand portfolio.
Lindner Hotels AG, a family-owned hotel development, management and investment business, was founded in 1973 by architect Otto Lindner. The group operates properties under the Lindner Hotels & Resorts and the me and all hotels brands across Germany, central and eastern Europe.
The agreement will add an estimated 5,500 rooms to Hyatt’s European supply, and will expand Hyatt’s footprint to 15 new markets. The majority of the properties are slated to transition to the JdV by Hyatt brand.
Mark Hoplamazian, president and CEO at Hyatt, said: “We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner.
“The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken.
“We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio.”
Arno Schwalie, chief executive officer of Lindner, added: “We are delighted to have such a strong international brand by our side in Hyatt, with our shared focus on high quality and a holistic approach to hospitality. This type of collaboration is truly unique in the German market.
“As part of the JdV by Hyatt brand, Lindner remains a strong brand with its own identity and corporate independence, now aided by the power of Hyatt’s global brand awareness and first-class sales and marketing capabilities.”
Lindner Hotels will now have access to data support around brand health, guest experiences and revenue optimisation from Hyatt’s global franchise and owner relations group – a dedicated team focused on the performance of franchise hotels, owners and operators.
