UK: InterContinental Hotels Group (IHG) and Mr & Mrs Smith have announced an exclusive loyalty partnership.
From early next year, IHG Rewards Club members will be able to earn and redeem points at more than 500 Mr & Mrs Smith hotels when booking through IHG’s direct channels (including IHG.com and IHG mobile app).
The partnership will more than double the number of luxury and boutique hotels which members can choose from; complementing IHG’s luxury and boutique portfolio of hotels and resorts across the Six Senses, Regent, InterContinental, Kimpton and Hotel Indigo brands.
Claire Bennett, chief marketing officer at IHG, said: “IHG’s exclusive partnership with Mr & Mrs Smith illustrates the truly transformative travel we bring to our IHG Rewards Club members. This loyalty partnership will allow our most loyal guests to discover even more of the world with the most incredible and inspiring luxury rewards. By bringing this spectacular collection of award-winning hotels to our direct booking channels, this partnership means members can earn and redeem points in some of the world’s most sought-after destinations – the perfect complement to IHG’s growing luxury and boutique hotel portfolio, which includes InterContinental Hotels & Resorts and Six Senses Hotels Resorts Spas.”
Tamara Lohan, COO and co-founder of Mr & Mrs Smith added: “We conceived Mr & Mrs Smith for discerning travellers who want to discover truly extraordinary places with the people they love. We are hugely excited about the opportunity to bring our growing collection of carefully curated boutique and luxury hotels to millions of IHG Rewards Club loyalty members, so they may join our members in experiencing some of the world’s most seductive hotels.”
IHG Rewards Club is one of the world’s largest hotel loyalty programmes, with more than 100 million enrolled members.