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US: Commune Hotels & Resorts has launched a new website for its Joie de Vivre Hotels brand.
US: Commune Hotels & Resorts has launched a new website for its Joie de Vivre Hotels brand.
The company says the site is designed “to deliver enjoyment and better serve the needs of guests by facilitating exploration through destination-inspired content curated by locals and hotel staff”.
Scott Williams, chief creative officer of Commune Hotels & Resorts, said: “Joie de Vivre is not a one-size-fits-all hotel brand so we took a fun, ‘joyful’ approach to our website design. In doing so, we’re better able to highlight the individuality of each hotel by allowing them to customise their content and unpack the magic of their neighbourhoods. Our focus is on our guests and providing them with the tools to plan unique and unexpected trips, whether travelling for business or pleasure. The Joie de Vivre Hotels site as a whole draws on the brand’s cheerful ethos that has established such a strong fan base.”
The site has an “Explore” tool that “interacts with and gets to know guests based on what they like to do, who they’re traveling with and where they want to go”.
Alongside the website, Joie de Vivre Hotels’ new “Joy Ride” travel blog “inspires wanderlust with original editorial content that covers all aspects of lifestyle – food, drink, art, architecture, music, events, festivals – in cities and destinations across the country where the brand has hotels. The blog will dig deeper into Joie de Vivre locales and provide hyper-local content to enrich the overall site experience”.
The site was designed by New York digital advertising and marketing agency Sideways. Its president Tim Murphy, said: “We redefined the process of online hotel searching by introducing an intelligent and visually stimulating exploration tool, unique to Joie de Vivre. It’s built so a family of four vacationing with their dog can easily imagine themselves at a property, while a business traveler can do the same in a way that’s specific to his or her wants and needs. It’s a new paradigm for finding the right place to stay, and reveals all the great places that Joie de Vivre has to offer in a clever way.”
jdvhotels.com
www.communehotels.com
