EU/Asia: Liquid Assets Brokerage System (LABS) Group has partnered with Arsenal football club to become its official hotel and resort membership partner across Europe and Asia.
LABS Group is a web3 real estate company. The group’s partnership with Arsenal will enable hotels and resorts to create and customise timeshare programmes through its digital marketplace, Staynex, which will launch early next year.
Through the new system, hotel rooms will become available at a discounted price for a set period over a number of years. Customers will be able to purchase a residence pass in the form of an NFT which will grant access to the selected accommodation for the time period specified.
Bernard Lau, CEO of LABS Group, said: “Partnering with Arsenal is not only an honour, but it’s also a dream come true to be associated with such a successful and historical football club. This will accelerate our vision of combining the hospitality industry with global brands, in a way that has not been done before.”
Juliet Slot, chief commercial officer at Arsenal said: “We’re delighted to welcome LABS Group to the Arsenal family as they prepare to launch this new product in the New Year. Our reach around the world is going to be an important part of them growing this new business.”
LABS Group partners with property developers and operators globally to tokenise assets through decentralised finance (DeFi) and power transactions with blockchain technology.