Lanson Place repositions brand

APAC: Lanson Place Hospitality Management has launched a refreshed brand for its portfolio of nine hotels and residences across Asia-Pacific.

The new brand strapline “Make Yourself At Home” has been created to convey a sense of community and the philosophy of family, particularly in tune with the increase in remote working for many travellers.

As part of the repositioning, Lanson Place has updated its logo for a modern and fresh look. Its website has also been fully redesigned, and will roll out individual property websites over the course of 2021.

“Lanson Place properties are true homes for our guests,” said Michael Hobson, CEO of Lanson Place. “We want to be able to deliver on our promise of “Make Yourself At Home” operationally and aesthetically. The refreshed brand image will be applied across both our existing and upcoming properties, giving our guests a more consistent brand experience whenever they engage with us either online or in person.”

Lanson Place will be adding two new properties to its portfolio with Lanson Place Mall of Asia, opening in Manila in 2022, and Lanson Place Parliament Gardens, opening in Melbourne in 2023.

Lanson Place is a wholly owned subsidiary of Wing Tai Properties Limited. Wing Tai currently manages nine properties under the Lanson Place brand in locations including Hong Kong, Shanghai, Chengdu, Kuala Lumpur, Singapore.

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