UK: Mama Shelter is set to open its first London property when it rebrands the RE Hotel London Shoreditch.
An affiliate of Crosstree Real Estate Partners has acquired the hotel and signed agreements with Mama Shelter to manage and brand the property following refurbishment.
The 178-bedroom RE hotel has until recently been an unbranded, family-owned hotel, built in 2008.
Crosstree’s renovation will include a full reimagining of the ground floor restaurant and bar space as well as enhancements to all public spaces and guest rooms, led by French design firm Dion & Arles.
Will Dear, principal at Crosstree, said: “The RE hotel property offers us an exciting opportunity to create a new destination hotel in an emerging and vibrant part of London.”
Crosstree also owns include the 268-bedroom Standard hotel, currently being developed in London’s Kings Cross.
Mama Shelter was established by Serge Trigano and his sons Benjamin and Jeremie in Paris nearly 10 years ago. AccorHotels acquired a 35 per cent stake in the business in 2014.
Mama Shelter hotels are located in Paris, Marseille, Lyon, Bordeaux, Los Angeles, Belgrade and Rio de Janeiro, with an eighth property scheduled to open in Prague.