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US: Marriott’s Luxury Collection soft brand has added properties in the UK, France, Italy and Armenia.
US: Marriott’s Luxury Collection soft brand has added properties in the UK, France, Italy and Armenia.
The new properties are The Wellesley and The Westbury in London; Hôtel de Berri in Paris; Cristallo Resort & Spa in Cortina, Italy (the first ski resort of the collection); and The Alexander in Yerevan, marking the brand’s debut in Armenia.
“Over the last few years, we have seen a seismic growth in luxury travel,” said Satya Anand, chief operations officer, luxury & southern Europe, Marriott International. “Together with the owners of these five new Luxury Collection hotels we are working towards meeting the increasing demand for luxury accommodations and offering our guests an extraordinary collection of luxury experiences in established and up-and-coming European destinations.”
“Marriott International has the strongest team of luxury talent in the industry, with boundless creative energy. This, combined with The Luxury Collection’s remarkable global growth strategy, consolidates our position as the leading hospitality company serving the luxury consumer”, said Mitzi Gaskins, global brand Leader, The Luxury Collection. “Europe offers tremendous potential and we are committed to increasing our footprint significantly with the world’s finest luxury hotels over the next few years. Our goal is to open 12 Luxury Collection hotels globally by the end of 2017, and with these five additions in Europe, we are well on track.”
The Luxury Collection is one of the brands Marriott acquired when it bought Starwood earlier this year.
