Worldwide: Mollie’s Motel & Diner from Nick Jones of Soho House aims to grow to 100 sites in the next 10 years.
The brand, created by Nick Jones the founder and CEO of Soho House, first launched in 2019 with a site in Buckland, Oxfordshire. In 2021, a second property at Cribs Causeway, Bristol opened.
Mollie’s has now appointed Fleurets to support with site search and acquisition. One hotel in the former Granada TV Studios in Manchester is scheduled to open in 2022, and a further 10 locations have already been earmarked.
Fleurets is seeking opportunities in both roadside and city centre locations. The former is for around 75 bedrooms and a 145-cover diner, and the later for over 100 bedrooms, 145-cover diner and 125-cover lounge and bar.
Head of hotels at Fleurets, Paul Hardwick and Kevin Conibear, said: “We are delighted to be working with Mollie’s to grow this exciting challenger concept in the hotel and leisure market. Mollie’s has reinvented the perception of the roadside hotel and diner, with high quality accommodation and dining, but at affordable prices. The customer response to Bristol has been hugely positive and this is a welcome addition and enhancement to the vibrancy of our city centres and edge of town, roadside locations.”
Mollie’s is described as a “budget luxe” proposition and is exclusively designed by the Soho House interiors team. Originally forming part of the Soho House umbrella, Mollie’s Motel & Diner became an independent entity last year.
The brand is backed by Darren Sweetland, Javad Marandi and David Elghanayan.
