UK: A curated collection of five driving routes across 12 of the UK’s cultural hotspots has launched under Moxy Hotels.
The Great British Road Trip has between three and seven stops per trip. City guides are provided for each location, and a range of downloads are available to make the journey entertaining. These include playlists, car games, conversation starters, and suggested stop off points for picture-worthy moments.
The routes are:
• The Scottish Special – Glasgow, Edinburgh, Aberdeen
• The Northern Soul – Chester, York, Edinburgh
• The Rainbow Route – Glasgow, Birmingham, London
• The BIG ONE – Southampton, Birmingham, Chester, York, Edinburgh, Glasgow, Aberdeen
• Choo Choo (alternative train journey) – London, York, Edinburgh, Glasgow
The campaign comes as Moxy plans to debut five new hotels in the UK by 2023. Upcoming locations include Bristol, Manchester, Glasgow, Leeds and Newcastle. Once opened, Moxy’s total UK portfolio will stand at 18.
Sandra Schulze-Potgieter, vice president of premium and select brands, EMEA, at Marriott International, said: “This is an exciting time of expansion for Moxy Hotels as we prepare to open five new properties within the next two years in the UK, a reflection of the growing demand for the playful, stylish and affordable hotel experience that Moxy offers. The UK is a key market for the brand; the fun spirit of our hotels is something that resonates very well with the copious offerings and thriving destinations the country offers.”
She added: “The Moxy Great British Road Trip campaign is our way of celebrating and bringing together vibrant destinations, original experiences and stylish, approachable hotels at a time when we are all looking a little closer to home for our next adventure.”
Moxy Hotels is part of Marriott International and benefits from the chain’s loyalty program Marriott Bonvoy. Moxy guests will receive access to additional digital features through the Marriott’s app when they book direct, including mobile check-in/out and keyless entry. Bonvoy members will also earn points for a stay at Moxy Hotels.
Further information about the Moxy Hotels’ Great British Road Trip can be found here.
Last month, Moxy debuted its first property in China, marking the first of six hotels to open in the region within the year.