Peru: NOMAD Hotels Group, a co-living inspired Peruvian hotel chain for digital nomads, has launched with six brands.
The founding CEO of NOMAD, Christopher Ramos, came up with the idea for Peru’s “home-boutique” hotel chain in 2013. The group consists of six hotel brands: Urban, Tribe, Family, Ecohotel, Village, and Hybrid (which were developed in 2020), as well as the qASA CARE co-working space, the INDIGO dining concept, and the AMBAR bars, which will be incorporated into the hotels and rolled out independently.
NOMAD Hotels Group will open its first hotel with 18 rooms in the city of Arequipa under its Urban brand in December 2022. In the next three years, the company plans to open a 250-room hotel in Lima, a 50-room hotel in Oxapampa, and an 80-room hotel in Zorritos.
Ramos said: “We are proud and excited to present these brands and concepts that embody the DNA of Peruvian hospitality. We feel that being a true digital NOMAD gives you freedom and we want guests to feel at home through the co-living model. Our collaborators will give the best of themselves so that our guests live authentic experiences, know and enjoy the essence of each destination, and where they will be welcomed as friends who get to know the place.”
He added: “We are working without sparing resources or efforts for this moment, the opening of our first property in the beautiful white city of Arequipa. In addition, in communion with external investments and our own resources, we have a fund of more than 150 million US dollars to execute four projects in Peru in the next three years, and we plan to open another 10 properties in the next five.”
NOMAD plans to expand its hotels, restaurant and bars worldwide, starting with the INDIGO restaurant in Miami, New York and Barcelona. Hotel projects are also slated to be developed in Portugal (Tribe), New York and Miami (Urban), and Orlando (Family).