UK: Following the roll out of OYO’s ‘Sanitised Stays’ the company has seen occupancy improve in the first week of August to more than 60 per cent.
In the second week of July when hotels across the UK were newly reopened for post-lockdown travel, OYO’s occupancy was around 50 per cent.
Those hotels which have participated in an official audit programme to verify compliance with the ‘Sanitised Stays’ measures and have highlighted this on OTA channels, have witnessed a huge jump in occupancy as well as revPAR.
OYO Townhouse 30 Sussex in Paddington, London, has seen ADR rise by 42 per cent since flagging safety and sanitation measures on Booking.com. As a result, revPAR has increased by 256 per cent.
The following hotels have also seen an uplift in business since hygiene processes were verified across online platforms:
- An OYO hotel in London Victoria has seen an occupancy increase of seven per cent and a RevPar increase of 12 per cent.
- An OYO hotel in Inverclyde, Scotland, has seen an occupancy increase of 13 per cent and a RevPar increase of 44 per cent.
- An OYO hotel in Humberside has seen an occupancy increase of 12 per cent and a RevPar increase of 24 per cent.
Rishabh Gupta, head of OYO UK & Europe, said: “Our ‘Sanitised Stays’ operating procedures offer a sign of reassurance to guests that small, affordable and independently owned hotels take safety concerns just as seriously as the biggest and best known chains. We are greatly encouraged by the confidence guests are showing in our hotels and feel sure this will lead to more of our partners completing the stringent audit process to achieve the same results.”
As occupancy levels improve, the number of room nights booked per day across the OYO portfolio has also doubled from mid-July to the first week of August. Around 40 per cent of bookings now being taken are for stays beginning in the next seven days. This proportion is up from 25 per cent in July, a further indication that Brits are gaining confidence in booking summer staycations.
