
Reading Time: < 1 minuteVietnam/Thailand: Wellness-inspired lifestyle hospitality brand Fusion Hotel Group has launched a new loyalty programme fusionlife which will offer members booking discounts, stay credits, and on-property benefits.

Reading Time: 2 minutesWorldwide: A report from the World Travel & Tourism Council (WTTC), produced in collaboration with Microsoft, highlights the need to prioritise responsible AI adoption to achieve a balanced AI ecosystem.

Reading Time: 2 minutesThe Netherlands: Leonardo Hotels, owned by Fattal Hotel Group, has entered into an agreement to acquire the Zien Group and its 12 hotels in the Netherlands from KSL Capital Partners and Garden Capital Group.
![[Credit: Verdi Hotels] [Credit: Verdi Hotels]](https://boutiquehotelnews.com/wp-content/uploads/2024/06/Screenshot-2024-06-11-at-13.07.05-800x445.png)
Reading Time: 2 minutesEMEA: Operating independently within Corinthia Hotels Group, Verdi Hotels is an upscale lifestyle brand which will roll out across Europe, the Middle East and Africa.

Reading Time: 2 minutesUK: Real estate platform AENDRE Group, which will develop and create lifestyle aparthotels, has secured financial backing from private equity firm JuneX Capital Partners and co-investors New End.

Reading Time: 2 minutesThe Netherlands: Hybrid hospitality brand The Social Hub has created the TSH Talent Foundation to support and empower individuals across Europe.

Reading Time: < 1 minuteUS: Management company Pyramid Global Hospitality has launched its PYRAMIDWORKS brand dedicated to managing office communities.

Reading Time: < 1 minuteUK: The Master Innholders, an organisation for promoting best practice in the industry, has awarded 10 hoteliers member status.
![[Credit: EQ Group] Ares EQ](https://boutiquehotelnews.com/wp-content/uploads/2024/05/NovotelGlasgow_Exterior-800x445.png)
Reading Time: < 1 minuteUK: Alternative investment manager Ares Management Corporation, alongside its operating partner EQ Group, have acquired 18 hotels from Landsec.

Reading Time: 2 minutesSouth Africa: Lifestyle hospitality group Ennismore has signed a hotel management contract with Kasada, an independent real estate private equity platform, for Mama Shelter Cape Town.