Worldwide: The strategic partnership between PPHE Hotel Group and Radisson Hotel Group will see each party gain access to additional brands.
PPHE has supported the expansion of the Park Plaza brand in Europe, which since 2002 has operated under an exclusive and territorial license of Radisson Hotel Group’s Park Plaza brand in Europe, Middle East and Africa (Park Plaza TLA).
Now, in addition to Park Plaza TLA which will remain in its current form, PPHE will be able to access and leverage the full suite of Radisson’s brands including Radisson Collection, Radisson Blu and Radisson RED, subject to development targets.
The first hotel to be launched under the extended partnership will be the Grand Hotel Brioni Pula, which will open in May 2022 as a Radisson Collection Hotel.
Radisson will also gain access to the art’otel and Park Plaza brands in certain regions, primarily outside of PPHE’s core markets, subject to development targets.
Through this arrangement, PPHE will be entitled to a fee based income for the use of its brands. PPHE retains full ownership over the art’otel brand and its special rights under the Park Plaza TLA.
Boris Ivesha, president and CEO of PPHE Hotel Group, said: “I am excited to announce this material extension of the group’s partnership and deepened relationship with Radisson Hotel Group.
“PPHE, through its exclusive and perpetual Park Plaza master franchisee licence, has worked with Radisson Hotel Group for two decades in a partnership that has created significant value for the group’s stakeholders. Through the implementation of the enhanced agreement, we build on that long-standing, trusted relationship by leveraging both business’s property portfolios and market-leading hotel brands to unlock a range of exciting opportunities for long-term growth.
“We look forward to working closely with Radisson Hotel Group to achieve the significant potential of this fantastic partnership, as we continue to scale our hospitality management platform.”
Federico J. González, CEO of Radisson Hotel Group, added:“We are thrilled to expand our relationship with PPHE and further support the growth and evolution of art’otel internationally. Art blends culture with lifestyle and this bold brand will provide unique opportunities to our guests and owners in this growing upper upscale segment.
“We are equally excited to grow Radisson Hotel Group’s brands across Europe with our trusted partner with the launch of the first Radisson Collection in Croatia of the renowned Hotel Brioni.”