US: SBE has announced a licensing deal with developer Palace Hospitality to open four SLS Hotels in China by 2015.
The properties will be located Shanghai, Beijing, Wuxi, and Kunming and will have a combined total of around 2,000 guestrooms. SBE said it will play a key role in the development, operations and marketing of each property, and that the managing company for the properties has yet to be determined.
The properties will feature a design aesthetic specifically tailored for the Chinese market.
SBE founder, chairman and CEO Sam Nazarian said: “China is home to one of the fastest growing tourism markets worldwide and Shanghai, Beijing, Wuxi and Kunming attract a global community of business and leisure travellers whose sensibilities align very well with the SLS Hotels experience. After growing the brand successfully across the US, we’re honoured to share the SLS Hotels approach to hospitality with China, which is rooted in a commitment to uncompromising service, innovative design and captivating food and beverage offerings.”