Study reveals British sentiment on returning to hotels

UK: A survey commissioned by Accor has revealed that 47 per cent of Brits long to be back in a hotel for a break from normality.

According to the poll, the top three experiences that Britons miss most about hotels are: having a base from which to explore (40 per cent); the full English breakfast (38 per cent); and sleeping in freshly made beds (27 per cent).

Nearly half of the respondents (47 per cent) are worried about cleanliness, with 72 per cent stating that a hotel’s protocol and health and safety measures will be considered before making a booking.

34 per cent however said they would still indulge in a busy breakfast buffet.

Thomas Dubaere, chief operating officer at Accor for Norther Europe, said: “We have developed and implemented comprehensive health, safety and wellbeing procedures through our global ALLSAFE standards and prioritised independent health and safety audits in all our hotels because we understand people want and deserve reassurance. The health and safety of our staff and guests was our priority prior to Covid-19 and remains so today.”

One third of the respondents reported having to cancel holiday plans, with 51 per cent only willing to book a holiday within the UK post-lockdown.

One quarter of Brits said they are more inclined than ever to explore the UK, and expect to check in to a hotel within the first month of reopening.

21 per cent revealed they were happy to travel to Europe, and just one in 10 (12 per cent) said they are willing to consider travelling beyond Europe.

Dubaere added: “It’s heartening to see that one result of lockdown seems to be people’s passion for discovery – having spent the last 12 weeks rediscovering their local area, Brits are now primed and ready to rediscover the joys of the UK, relive some nostalgic memories from their childhood and travel beyond their local parks to explore the UK this summer.”

When it comes to destination, 46 per cent of respondents are looking towards the coast for a seaside break and 32 per cent looking at the countryside.

The top five British traditions that respondents are most looking forward to experiencing again are:

  • Fish and chips at the seaside (38 per cent)
  • Having a drink at a pub/beer garden (36 per cent)
  • Having a roast dinner at a traditional pub (27 per cent)
  • Ice creams on the beach (24 per cent)
  • Discovering a new walk in the countryside (22 per cent)

The survey was conducted by Atomik Research among 2,009 Brits between 23-25 June 2020.

Accor manages 270 hotels across the UK and a total of 5000 hotels and residences worldwide. It operates a portfolio of 39 hotel brands ranging from the economy and luxury end of the market.

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