The Cumberland Hotel to be rebranded as Hard Rock Hotel London

UK: Hard Rock International and GLH Hotels have unveiled plans for Hard Rock Hotel London, a conversion of the existing Cumberland Hotel.

Located at Marble Arch, the 900-room Hard Rock Hotel London is scheduled for completion in summer 2018.

“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, chief executive officer at Hard Rock International. “We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.”

The music-inspired hotel will “celebrate London’s standing as an epicentre of classic and contemporary music with curated memorabilia displays and a memorabilia vault within, housing some of the brand’s more than 80,000 historical pieces”.

“With Hard Rock’s proven track record of world-class service and hospitality, combined with glh Hotels’ extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration,” said Mike DeNoma, chief executive officer of GLH Hotels.

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