World’s tallest residential building to host first Hard Rock Hotel in the Middle East

UAE: The Marina 101 tower in Dubai, which will be the UAE’s second tallest tower upon completion, will be home to a 281-room Hard Rock Hotel.

UAE: The Marina 101 tower in Dubai, which will be the UAE’s second tallest tower on completion, will be home to a 281-room Hard Rock Hotel.

The tower will be divided into three levels, the first of which is the Hard Rock Hotel Dubai Marina, which will occupy the first 33 floors. The hotel, which is expected to open in mid-2015, will also feature a club lounge and F&B outlet on the 101st floor.

The hotel will host live music performances, and feature a spa, fitness centre, pre-function meeting and event space, an outdoor terrace at lobby level, music memorabilia, and a Hard Rock Shop.

The development was announced by Hard Rock International, in partnership with investment firm Abu Dhabi Financial Group (ADFG), and Sheffield Holdings, the UAE developer behind the project.

“As an on-going effort to continue expanding the Hard Rock Hotels portfolio, we are thrilled to announce Hard Rock Hotel Dubai Marina with experienced partners like the Abu Dhabi Financial Group,” said Hamish Dodds, chief executive officer of Hard Rock International. “We look forward to launching our hotel product to a region already familiar with and embracing of our cafe brand.”

“We are pleased to bring the Hard Rock Hotel Dubai to the Marina 101 development at a time where Dubai’s tourism sector is experiencing continued rapid growth,” said Jassim Alseddiqi, chief executive officer of Abu Dhabi Financial Group. “When choosing a hotel to be placed, we were seeking an iconic global brand boasting the same irreverent spirit as the destination it represents and found that in our collaboration with Hard Rock.”

A Hard Rock Hotel is also due to open in Abu Dhabi in 2017.

www.hardrockhotels.com

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