Worldwide: Operations and management platform ALICE has launched Front of House, designed to help address the industry-wide staffing shortages.
Front of House joins the other features in ALICE’s suite of products, including Housekeeping and Maintenance, to connect all hotel departments. It also combines the Guest Services tool with messaging capabilities to deliver contactless communication, recommendations and itineraries.
Dmitry Koltunov, chief technology officer and cofounder of ALICE, said: “The ALICE Front of House solution is a direct response to the current landscape. We’re empowering front of house staff who are wearing many hats to deliver exceptional service. Guests still want a high-touch experience, but they also want safety and convenience. Asynchronous messaging, backed by best-in-class guest services tools and task management, allows teams to deliver this high-touch service at scale.
“In 2019, if you had a problem in a hotel, you could send a person to address it. That’s not an option today – most properties don’t have the staff to serve guests the way they did in the past,” Kultunov addd. “ALICE offers the ease and flexibility to allow any member of the front of house staff to be the face of the guest experience. Today, that experience extends well beyond the lobby – if done correctly, it happens anywhere the guest is before, during, or after their stay. Rather than completely automating the relationship, there is an opportunity to deepen it. In one example, we worked with a client who drove millions in new revenue from packages and amenities sold and delivered through the system.”
ALICE was founded in 2013 and now part of the ASG portfolio of brands. The company works with more than 2,500 hotels across brands such as Marriott, Hilton, Graduate Hotels and Grupo Posadas.