Nonius acquires Criton in merger

Nonius acquires Criton in merger

Scotland: Global hospitality technology solutions provider Nonius has acquired guest engagement platform Criton to meet demand for mobile technology in hospitality.

Criton will merge with Nonius’s mobile solution, GuestU, to allow both companies to better meet demand for contactless hospitality.

Founded in 2016 by Julie Grieve, Criton supplies hotels and serviced apartments across more than 300 locations, enabling clients to offer a mobile guest journey. During the pandemic, Criton saw an increase in demand for its products as hotels explored more contactless solutions. 

Nonius was founded in 2005 and now provides services to over 3,950 hotels across the globe. Services include networks management, internet access, digital signage, interactive televisions, voice and many more amenities recently added to the GuestU platform.

Product enhancements have been in response to the growing demand for mobile solutions. GuestU operates through the Nonius integrations hub, enabling hotels access to various integrations within the app.

The partnership will provide support to 700 hotels and serviced apartments worldwide.

Julie Grieve, founder and CEO of Criton said: “I am delighted that we have agreed on terms with Nonius, a well-respected and innovative player in the hospitality market. I’ve been hugely impressed with their Nonius Hub and believe that together, our products will deliver exactly what hoteliers and their guests want – simple and effective mobile solutions – whilst bringing much needed digital transformation to a sector that has a challenging technology landscape and has been significantly impacted over the past two years of the pandemic.”

She added: “Since starting Criton, we have always taken a customer-first approach. I am hugely proud of all we have achieved and I firmly believe this merger will create a world-leading mobile service allowing hoteliers to embrace the digital service their guests are demanding.”

Antonio Silva, CEO and co-founder of Nonius said: “At Nonius we have spent the past 17 years building and scaling a business that provides solutions to the global hospitality sector. We have been watching Criton’s growth in the market with interest over the past five years and we are delighted that we have been able to agree on terms to acquire Criton.

“Since its inception, Criton has grown an inspiring client list and we are now starting to implement our plan to fully integrate our platforms to create a world-leading offering from which hoteliers and their guests can benefit. In Criton, we have found a business with a similar customer ethic and this acquisition gives Nonius an excellent customer base within the UK from which to continue to scale.”

Grieve will continue to serve as director of Criton. The value of the deal has not been disclosed.

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