Reading Time: 2 minutesDenmark: CIC Hospitality, an operator with 13 Aiden by Best Western hotels in its Scandinavian portfolio, has launched an AI-powered holographic front desk avatar at Aiden Lolland.
Reading Time: 2 minutesUK: The first boutique lifestyle hotel by Best Western called Sadie Luton will open in Bedfordshire on Friday 1 July 2022.
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