
Reading Time: 2 minutesUS/Japan: Japanese operator Seibu Prince Hotels Worldwide (SPW), a company of Seibu Group, has acquired Ace Group International, parent company of Ace Hotel and its in-house creative agency Atelier Ace.

Reading Time: < 1 minuteUS: Boutique collection Ace Hotel Group has appointed Chris Penn as its CEO.

Reading Time: < 1 minuteUK: Lifestyle membership club Birch, which has two sites open in Cheshunt and Selsdon, has placed both properties into administration.Â

Reading Time: < 1 minuteUK: Selsdon Park Hotel in Croydon will become the second Birch location from real estate investment company Aprirose and Birch Hospitality.
![[Credit: Jack Prew on Unsplash] Hospitality reacts to UK Plan B measures](https://boutiquehotelnews.com/wp-content/uploads/2021/12/jack-prew-xRkhdEPJ9cc-unsplash-800x445.jpg)
Reading Time: 4 minutesUK: Prime Minister Boris Johnson has confirmed that the United Kingdom will move to Plan B following the spread of Omicron in the country. Some