Soft brand strategies

Soft brand strategies

Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.

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Fairmont Cheshire, The Mere to open in July 2026
Fairmont Cheshire, The Mere to open in July 2026
Reading Time: 2 minutesUK: Fairmont Hotels & Resorts has announced that Fairmont Cheshire will ...
Five low-cost wellness activations that actually move RevPAR
Five low-cost wellness activations that actually move RevPAR
Reading Time: 5 minutesEmily Johnson of Elevate Hospitality Collective shares her ideas for low-cost ...
The Hideaway at Windermere is put up for sale
The Hideaway at Windermere is put up for sale
Reading Time: 2 minutesUK: Business property adviser Christie & Co has been instructed to ...
The Stroud Hotel in the Cotswolds is brought to market
The Stroud Hotel in the Cotswolds is brought to market
Reading Time: < 1 minuteUK: The 24-bedroom Stroud Hotel in Gloucestershire has been brought ...
Nobu to rebrand two residential towers in Washington
Nobu to rebrand two residential towers in Washington
Reading Time: 2 minutesUS: Luxury lifestyle brand Nobu will rebrand two luxury residential towers ...
Schrager’s view on the future of boutique hotels
Schrager’s view on the future of boutique hotels
Reading Time: 2 minutesUS: The 137-room PUBLIC West Hollywood hotel is due to open ...
Morgans Group acquires boutique hotel The Harper
Morgans family acquires boutique hotel The Harper
Reading Time: < 1 minuteUK: The Morgans family, a which run a Welsh hospitality ...
Firethorn brings former Westminster ‘spy school’ to market
Firethorn brings former Westminster ‘spy school’ to market
Reading Time: 2 minutesUK: Privately-owned investor, developer, and asset manager Firethorn has instructed JLL to ...
Mews to integrate Uber rides into PMS
Mews to integrate Uber rides into PMS
Reading Time: 2 minutesWorldwide: Property management system Mews has partnered with ride-hailing service Uber ...
Palm Tree Crew extends brand into real estate
Palm Tree Crew extends brand into real estate
Reading Time: 2 minutesUS: Global entertainment brand Palm Tree Crew will enter the branded ...